Issue No.47 Haagen DazsFounded in 1961 in Bronx, New York, Hagen Dazs has generated a lot of ink over the years with its Northern European inspired naming strategy. Its creamy texture and deep flavours catapulted Hagen Dazs to the ice cream of choice for leading restaurants and cafes as well as airlines and hotels. Hooking its marketing strategies into the sensuous and hedonistic qualities of ice cream, Hagen Dazs has been successful in making a name for itself as a guilty